John Maeda is an artist and graphic designer working at MIT media lab. I just read his last book : The laws of simplicity. I was always very impressed by his imagination on how to use computers to generate art (if you are interested, you can have a look at Maeda@Media). His last book is about simplicity, a nice reading and useful book if you are planning to design a hardware, a software or a web service. The small issues : the cover is far away from being simple. The last part was a little bit unclear or unfinished to my taste. At the end, it's a good book for gathering ideas or paths for building simpler products/services. The path is complex to build simpler services/products.